MY WORK
Marketing Strategy & Brand Building
I ideated and pitched content strategies, focusing on social media, email campaigns, and offline touch points like posters and menu cards. I also curated and wrote content aligned with business goals, working closely with the design intern to bring these ideas to life. My strategic approach contributed to significant business growth, expanding Desi Deli's presence in new universities and driving 11,000+ online and offline orders in the first 7 months.
Desi Deli is an online marketplace offering home delivery of Indian groceries and snacks in North America, with an offline presence in colleges and universities. As the lead on all things marketing and brand strategy, I played a crucial role in conceptualizing and executing comprehensive marketing plans focused on building brand awareness and targeting the right audience.
Social Media and Content Strategy
I developed a strategic plan focused on brand building and growth across social media channels, including LinkedIn, Meta, and Google Business. My responsibilities included content creation, shooting, and promotion, along with consulting on influencer marketing strategies. I also promoted the brand through my personal channels, driving visibility and engagement.
Ingrano Global, a premium brand by SEPL, specializes in the global supply of conventional, organic, frozen, and ready-to-eat food products, including spices, herbs, beans, and more. My primary role was to build Ingrano’s digital presence and create brand awareness in alignment with business goals.
Live Events
While managing accounts like Supermoon by Zee Live and HRX Brand by Hrithik Roshan, I have handled online promotions and live digital coverage for concerts, marathons, and various events. From these experiences, I've learned that every event shares a common goal: creating hype to drive ticket sales. It's incredibly rewarding to see how the content we create, curate, and execute not only engages the audience but also boosts the social media presence of brands and artists, ultimately driving ticket sales and enabling the production of such large-scale shows.
Supermoon Ft AP Dhillon, Takeover Tour
The Brown Munde Sensation
After a decae of being in the business and becoming the biggest homegrown fitness brand in India. HRX Brand hosted it's first ever on ground marathon in Mumbai, India.
Supermoon Ft Kalamkaar India Tour | Raftaar, KR$NA, KARMA, MC Stan & others
Supermoon Ft Kalamkaar India Tour | Raftaar, KR$NA, KARMA, Raja Kumari & others
HRX ‘22 x cult.fit | The Ultimate Fitness Event | Fitness games, workout sessions and dance parties.
Hrithik Roshan opens the first HRX Store in Mumbai, India
Brand Films and Podcasts
While managing accounts like Schindler India and the HRX Brand by Hrithik Roshan, I got the experience of working on the production of brand films and podcasts. These projects highlighted the importance of storytelling and consistent brand messaging. Creating engaging content for both visual and audio platforms not only boosted brand visibility but also deepened the audience's connection with the brand. This experience underscored how effective multimedia content can drive brand engagement and awareness.
